Better Segment
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Onboarding a limited number of Shopify merchants, by hand

More data on every visitor.
More revenue from every send.

Better Segment enriches every Shopify visitor on-site and pushes it straight into Klaviyo — so your flows target real behavior instead of guesses, convert more of the list you're already paying to grow, and turn into more revenue landing in your inbox.

No self-serve signup — see pricing, then reach out and we'll set your store up directly.

Built for Shopify Real-time Klaviyo sync Hands-on onboarding
The problem

Most of your list gets the same three emails everyone else does.

Klaviyo can only act on what it knows — by default, that's an email address and an order history. Everything else the visitor tells you — what they clicked, what they asked, what they almost bought — gets thrown away. That's the segment you're not sending to, and the revenue you're not making.

The loop that pays for itself

Every piece connects to the next — more enrichment drives sharper targeting, sharper targeting drives conversion, and conversion is what keeps more revenue flowing through the list you're already growing.

Capture

On-site pop ups and questions collect zero-party data Klaviyo has no other way to get.

Enrich

Every answer lands in Klaviyo as a custom property in real time — no export, no delay.

Target

Flows and campaigns segment on real behavior instead of guesses, so sends hit the right inbox.

Convert

Sharper targeting means higher open, click, and conversion rates — more revenue per send.

More revenue funds more traffic — more traffic means more data. The loop compounds.

Every feature exists to move that one number

Better Segment lives on your storefront, not in a separate dashboard — it collects and acts on data your email platform never sees on its own, and every part of it is built to turn into more revenue per send.

Zero-party data, straight into Klaviyo

More profile data means more precisely-targeted flows — and precision is what turns opens into orders, not just clicks.

A/B tested with a real holdback

See the exact revenue lift of every campaign against a real control group — kill what doesn't pay for itself, scale what does.

Personalize the page, not just the email

Segment-aware on-site content converts browsers into buyers before they ever leave for their inbox.

Lead scoring that feeds your flows

Flows that branch on real purchase intent convert higher than flows that only branch on email opens.

Product recommendations

On-site recommendations pull from the same behavioral data driving your highest-converting flows.

Built for Shopify, not bolted on

Orders and customers stay in sync automatically, so the data behind every send is never stale revenue you already missed.

Built for hands-on Shopify + Klaviyo merchants

We onboard every merchant personally, so we're deliberately picky about who we bring on right now.

Good fit if

  • You're on Shopify and already sending flows or campaigns through Klaviyo
  • You want more of your list to convert, not just more of it to open
  • You're fine with hands-on, direct-to-founder onboarding instead of a self-serve signup

Not a fit if

  • You're not using Klaviyo yet
  • You want a fully self-serve signup with no contact
  • You're looking for a generic pop-up tool, not Klaviyo-native segmentation

How it connects

1

Connect Shopify and Klaviyo

A few clicks — we sync orders, customers, and your existing custom properties.

2

Build a pop up or question

Map each answer or interaction to a Klaviyo property — no code, no theme edits.

3

Segment and flow off it

The data lands in Klaviyo in real time — build the same segments and flows you already know.

Questions before you reach out

Do I need developers or a theme rebuild?

No. Pop ups and questions install without code or theme edits, and everything maps straight to a Klaviyo property.

How is this different from a normal pop-up tool?

Every field you capture becomes a live Klaviyo custom property in real time — it drives segments and flows, not just a one-time discount code.

How do I know it's actually working?

Every campaign runs against a real holdback group, so you see the exact revenue lift — not an estimate.

What does onboarding look like?

We connect Shopify and Klaviyo, help you build your first pop up or question, and get it live with you directly — no self-serve black box.

What does it cost?

Pricing is worked out directly with you based on your list and store — email us and we'll figure it out together.

Every merchant we onboard is optimizing for one number: revenue per send

Reach out and we'll set up your store, connect Klaviyo, and get your first campaign live. We're onboarding a limited number of merchants by hand right now.